Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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3K views · 22 reactions | Cadbury recreated its iconic dairy milk advertisement from the 1990s. Netizens have been feeling “nostalgic” after Cadbury released the old ad with a new twist. This has won hearts and is now being lauded by many for the twist, and getting several people nostalgic. How do you feel about this? Let us know in the comments below | Hindustan Times | Facebook
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