Michelob Ultra Surpasses Modelo To Become America’s Top-Selling Beer, Driven By Sports Sponsorships And A Lifestyle Focus
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Constellation Brands, which brews Modelo Especial in Mexico, was able to take over Bud Light as the number one selling beer in the United States for the month of May. During the four weeks ending on June 3rd, Modelo was able to account for 8.4% of US retail beer sales compared to Bud Light's 7.3%. This sales trend caused Bud Light to suffer a 24.4% decline in sales during this period while Modelo's sales grew 12.2%. There is no indication that Bud Light will regain its position at the top anytim
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Constellation Brands, which brews Modelo Especial in Mexico, was able to take over Bud Light as the number one selling beer in the United States for the month of May. During the four weeks ending on June 3rd, Modelo was able to account for 8.4% of US retail beer sales compared to Bud Light's 7.3%. This sales trend caused Bud Light to suffer a 24.4% decline in sales during this period while Modelo's sales grew 12.2%. There is no indication that Bud Light will regain its position at the top anytim
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