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The Windows 8 logo wasn’t just a redesign. It was a complete shift in thinking.
Graphic designer Paula Scher, a partner at Pentagram, created the distinctive Windows logo used for Microsoft’s Windows 8 launch in 2012. Instead of the familiar multicoloured flag, Scher reimagined the mark as a simple, single-color window drawn with strong perspective lines, making it look like an architectural window rather than a waving ...
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