Remember the VW "Fun Theory" commercial with the piano staircase?
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Here's the winning idea for the fun theory contest, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden. | Carter VW
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