Digital Is Just a Medium | Sudhir Sitapati on What Advertising Got Wrong | Storyboard18
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Digital Is Just a Medium | Sudhir Sitapati on What Advertising Got Wrong | Storyboard18
We may have changed mediums but not the consumer. 🎯 In his conversation, Sudhir Sitapati, MD & CEO of Godrej Consumer Products Ltd.calls out a growing trap: confusing digital with the idea itself. From performance obsession to platform-first thinking, we’ve let the medium lead. But the truth hasn’t changed. Advertising still has to be ...
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