Alpha Schmalpha. People control the food supply so we have the dominance, period. This reel is a joke. Even the scientists who coined the term alpha while studying wolves are dismayed that people started using it in this way concerning dogs. Just google Dave Mech, for further info. Mech is a Senior Research Scientist with the Biological Resources Division, U.S. Geological Survey and an Adjunct Professor in the Department of Fisheries, Wildlife and Conservation Biology, and Department of Ecology,