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Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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The festive season is a time to connect and be present with loved ones, that's the focus of The Coca-Cola Company's Christmas campaign this year. Check out 'The Letter' by Oscar-winning filmmaker Taika Waititi | Coca-Cola HBC
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Coca-Cola has released its 2025 holiday campaign, and this year… the ads were almost entirely AI-generated. They used 70,000 AI-created clips, curated by a team of just five specialists, to recreate the classic “Holidays Are Coming” vibe red truck, cute animals, magical scenes all powered by generative AI. Coke executives are calling it the future of advertising, saying “the genie is out of the bottle.” But online? 👀 Animators and creators are FURIOUS — accusing the brand of cutting jobs, lacki
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Consumers are not embracing Coca-Cola's 2025 holiday commercial campaign, created completely by AI. | CNN
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