The Ben Franklin effect is a psychological phenomenon where a person will like you more after they do you a favor. This occurs because doing a favor for someone you don’t know well creates cognitive dissonance—a mental tension between your action (helping) and your attitude (not liking them). To resolve this, your brain rationalizes the action by convincing you that you must actually like the person, thereby justifying the favor you did . Dr Saranya Jaikumar Educational Psychologist | Dr Saranya
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