MEMES on Instagram: "The Price Is Right is a long-running television game show where contestants try to guess the prices of everyday products and prizes. Players are chosen from the audience and compete in different pricing games to win cash, trips, cars, and other items. The show’s most famous moment is the “Showcase Showdown,” where contestants spin a big wheel to get as close as possible to $1.00 without going over. It first aired in 1956, but the modern version most people know began in 1972

Understanding the Reality Behind Brand Pricing Strategies