In our world, dolls are as limitless as the kids who play with them. Introducing Creatable World, a doll line designed to keep labels out and invite everyone in. | Mattel

Play is _________. Whether you build, create, imagine, or explore—everyone plays differently. But one thing’s for sure: play brings us together, boosts well-being, and sparks happiness. For 80 years, Mattel has been at the forefront of understanding how kids and families play. Now, for the first time ever, we are studying how HUMANITY plays. Introducing The Shape of Play, our multi-year study to understand how play is changing across all ages (yes, kids and adults too). We found that play isn’t