Let’s discuss this in comment UX process is good in theory but in practical life only very small number of companies do this. Visual Design is way more important for you to learn. There’s are difference between service based and product based business and product based businesses do this type of research and even them there’s a very small amount of companies and most of the time it’s marketer and stakeholders making these decisions. You’ll have to actually convince them to do this. I’m not sayin