In early October, @Patreon’s rebrand set some corners of the internet on fire. But the new shape-shifting logo—which has been likened to an amorphous blob and even a liver—isn’t the first of its kind. In fact, Fast Company’s deep dive revealed that many recent shape-shifting logos have been designed by the same studio: Wolff Olins. The studio stands out in its consistent, borderline obsessive use of morphing logos. Over the past 10 years, Wolff Olins has led at least eight brand identities featu
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