beyondstartup.s on Instagram: "Brian Tracy challenges the common belief that the purpose of a business is profit. In reality, the true purpose is to create and keep customers. Profit is simply the result of doing that effectively and consistently over time. The data backs it: over 65% of business failures are due to low sales, not poor products or operations. Meanwhile, companies with strong customer retention see 60-70% higher profit margins. Sales isn't just a function-it's survival. Tracy emp

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