Every dollar spent on direct mail generates $12.57 in sales. I just had Wilson Zehr on my podcast. He’s been doing direct mail since 1999. He told me, according to the Direct Marketing Association, every dollar spent on direct mail generates $12.57 in sales. As society becomes increasingly digital, it becomes easier to stand out using physical mail. Everyone thinks physical mail is so hard to do. How do you find the addresses? How do you make the bulk mail? Wilson made a site that makes it easy