Blue Cooler is loaded with "little" features that make a BIG difference. And it's a fraction of the price of the overpriced brand. "Little" things like: • 40% thicker insulation - keeps ice cold for up to 10-days • "Seals-in" the cold so well, they had to put a pressure relief valve on it! • Re-engineered locking mechanism - so easy a child can do it. • Wheels on the biggest coolers - you're welcome soccer mom. • LED light kit illuminates the cooler so you can see in the dark (feature sold separ
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