Since its release on 19 August, @katseyeworld ‘s Y2K-fuelled @gap denim ad has racked up more views and impressions than @americaneagle ‘s @sydney_sweeney campaign and @levis recent @beyonce -fronted spot, making it Gap’s most viral jeans ad of all time. With slick choreography, a revival of Kelis’ ‘Milkshake’ and the internet’s new fave girl group at its core, the campaign nails what so many others missed: it actually feels fun, cool, and like something Gen Z would wear. Meanwhile, American Eag