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5:07
YouTube
Professor Wolters
Concept Testing, Alpha Testing, & Beta Testing Explained
When firms develop new products there is a process they go through and part of that is develop a product concept where they explain what the overall idea of what a potential product could be. After that they develop a prototype, do in-house alpha testing of the product then have a select group of customers do further beta testing for them ...
6.8K views
Feb 19, 2020
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