Dentsu unveils new US structure around iProspect and Merkle
Aug 10, 2023 · Dentsu is reshuffling its US businesses to meet what it calls "accelerated client demand." This ha led to the departure of US media boss Doug Rozen. Presumably the changes will be echoed in other parts of what used to be Dentsu International outside Japan. Performance marketing agency Merkle's media offering will be absorbed into media
Emma Hall - More About Advertising
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
Tesco hits another winner with ‘Food love stories’
Jul 12, 2023 · Tesco hits another winner with ‘Food love stories’. Tesco’s ‘Food Love stories’ from BBH boldly go where others fear to tread – its depiction of muslims for example was attacked by some groups who are never actually satisfied – and here it goes again, this time with two recently separated parents whose child wants a barbecue.
FCK this, says KFC - More About Advertising
Emma Hall February 23, 2018. 1 351 Less than a minute. KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem.
Hang gliding goat takes Virgin Media to new heights for VCCP
Jul 7, 2023 · David Masterman, deputy ECD at VCCP London added, “Picking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hang glider.”. As long as Virgin Media can deliver on the ground, so to speak ...
Best Ads of the Year - More About Advertising
May 23, 2023 · MAA Ad of the Week: Battersea from New Commercial Arts. Battersea Dogs and Cats Home is one of the most famous charities in the UK, the world even – so…. Read More ». Stephen Foster May 23, 2023. 1,415.
Mike Everett: how Eva’s Wonderbra poster hit the world between …
Aug 4, 2015 · The famous ‘Hello Boys’ Wonderbra poster certainly hit us between the eyes when it appeared in 1993 – and that’s not the only hit it caused. In the first of an occasional series Anatomised creative partner Mike Everett (left) looks at the gestation of famous campaigns. Sometimes the inspiration for a great piece of advertising can come ...
New study shows black people better represented in ads
Sep 28, 2023 · All those black and ethnic people we see in ads these days seems to have had an effect: a new study from the Black British Voices Research team shows that 77% of black British people believe that advertising campaigns portray black culture better than they did ten years ago. The study was a collaboration between the University of Cambridge, The ...
Talon Outdoor: a new manifesto for Smarter as Standard out of …
Mar 21, 2018 · At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of …
Wonderhood’s Alex Best on brand fame, creativity and the ads …
Oct 5, 2023 · Agency combines advertising with TV and film production. Partner Content October 5, 2023. 5,542 5 minutes read. Alex Best is a co-founder and CEO of Wonderhood Studios. He has held senior posts at agencies including CHI&Partners, Wieden+Kennedy London, Fallon and TBWA. 1/ Why does London need another creative agency?