The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
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Marketing Week reveals 2024’s Future Marketing Leaders
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How TUI’s marketing team ‘futureproofed’ the brand
Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money.
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
Greggs sharpens digital focus as it refreshes five-year strategy
Aug 3, 2021 · After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
SHORTLIST 2024 - Marketing Week
The Marketing Week Awards 2024 shortlist is out now! This year, we invited over thirty Marketing Directors and CMOs to an in-person judging day where the Marketing Week Awards 2024 shortlist was decided.
Latest Articles - Marketing Week
The latest articles from Marketing Week. Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving success and legitimising both functions in the boardroom.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.