Marketing tips, marketing help and advice
6 days ago · Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership.. She asked me what she was doing wrong. I suggested, (with her permission), that as this is a really common problem, I’d share my answer with you.
Old ways won’t open new doors - Jim's Marketing Blog
Oct 5, 2014 · The title of this post, old ways won’t open new doors, is an age-old saying. It advises us in just 6 words, that if we want something new we must be prepared to do something new. This is challenging. However, it’s also essential, because nothing improves until we improve. As Einstein said; Insanity is doing the same thing over and over ...
You’re only as good as your last performance - Jim's Marketing Blog
May 18, 2020 · Photo: Shutterstock. I want to share maybe the most powerful mindset in business with you. Because when you understand it, it boosts your productivity, increases your confidence and supercharges your results. It’s simply this: “You’re only as good as your last performance”. Here’s how it works. Why this mindset is so powerful By learning from your […]
Is too much choice destroying your marketing results?
Oct 18, 2018 · Too much choice and ‘toxic complexity’. Too much choice adds what I call toxic complexity to a marketing message. Toxic, because it causes confusion. Complexity, because it makes our message too complicated for a prospective client to easily understand. One of the oldest sayings in marketing is, “A confused mind always says no!”.
10 Reasons your business isn't growing and how to fix it!
Jul 13, 2020 · Your business isn’t growing, because you stopped growing. Your business is a reflection of the decisions you make and your decisions are based on what you know. So, for your business to grow, you need to grow. After all, you can’t give your business the benefit of knowledge, which you don’t have. Read the books.
what does "Front of mind mean"? - Jim's Marketing Blog
Apr 11, 2020 · 1. Some carried on as if nothing had happened. They were unsure what to do, so they just did what they’d always done. This made them utterly irrelevant to the new needs and wants of their marketplace. They quickly faded in prominence, in the mind of their existing clients – – let alone the minds of those who would have been their future ...
Do marketing gimmicks work? Yes. Here’s how! - Jim's Marketing …
Dec 7, 2017 · Make no mistake, marketing gimmicks work. That’s to say, they can help you to get noticed… and noticed fast, by a huge slice of your marketplace. Plus, if you use a little creativity, it can cost you pennies. However, there’s a limit to what we can achieve with gimmicks alone. That’s because while a good gimmick can open a door for you ...
5 Powerful reasons to get PASSIONATE about your business!
Jun 17, 2016 · Passion acts like fuel. It propels you forward. Their passion gives them the courage they need, to leave their comfort zones when required. People with passion will do things, which those who lack passion will avoid. And these “things” are usually the big, brave decisions, which separate the winners from the losers. Their passion is contagious.
How to make business contacts - jimsmarketingblog.com
Apr 4, 2014 · As people, we are all of equal value. However, in business, our commercial value differs vastly. Successful business networking is about connecting with the right people. Be selective. Focus less on numbers and more on value. Go deep and narrow, rather than shallow and wide. That’s how to develop world class business contacts.
Why email marketing doesn’t work in 2024 - Jim's Marketing Blog
Jan 10, 2024 · Here are just a few, very common examples of how small business owners get email marketing wrong. A poorly written email won’t work. It will fail to motivate the reader to take action; to call you, email you, visit your website, make a purchase from you, whatever. A professionally written email, sent to the wrong people, won’t work.