Read the latest news on Global & Indian OOH & DOOH business
Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
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Media4Growth is the quintessential knowledge platform for the Out of Home (OOH) advertising industry doing business across India and geographical markets
BBMP submits draft of Advertisement Bylaws 2024 to HC for …
Nov 23, 2024 · It has been reliably learnt the Bruhat Bengaluru Mahanagara Palike (BBMP) has submitted to the High Court, the draft of the BBMP Advertisement Bylaws 2024, approved by the State Government. This follows the directive by the K arnataka High Court last month that the proposed BBMP Advertisement Bylaws 2024, shall not be notified without its approval.
M4G Live - Media4growth
3rd M4G OOH Quizathon contest to be conducted live on Media4Growth on Apr 19. Murugan S, CEO, Southern Health Foods is the quizmaster; attractive cash prizes for the winner & runner-up
Chennai’s first curved immersive digital display launched at Nexus ...
Nov 25, 2024 · Khushi Advertising, a leader in ambient innovations in the OOH landscape, has partnered with Nexus Vijaya Mall to launch Chennai’s first Concave Anamorphic screen, ‘CURV’, on 25th November at Nexus Vijaya Mall.
Times OOH transforms SSRIA airport with cutting-edge digital …
Oct 4, 2024 · Digital Display Times OOH transforms SSRIA airport with cutting-edge digital video walls. The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
Louis Vuitton turns construction site into genius OOH spectacle
Nov 19, 2024 · Louis Vuitton has turned an otherwise ordinary construction project into an extraordinary marketing spectacle, showcasing the best use of the out-of-home (OOH) medium without incurring additional costs for creative campaigns, advertisements, or site rentals.
Crayons Advertising wins Outdoor rights for Mahakumbh 2025
Nov 19, 2024 · Building on its success from the Mahakumbh 2019, Crayons Advertising, India’s largest independent agency, has once again bagged the rights for the Installation of Advertising Infrastructure and Advertising Rights for Mahakumbh 2025.
Revolutionising campaign management: Praphul Misra on the …
Dec 16, 2024 · OOH Adtech Revolutionising campaign management: Praphul Misra on the future of Digital Signage. Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management, enhance transparency, and empower brands to optimize media spaces efficiently.
Execution of DOOH campaign: Challenges, solutions and way …
Dec 20, 2024 · In the second interview for the Insights@DDX Asia video series, we bring you one of the emerging media agency’s perspectives. Lekshumanan Annamalai and Sonia Lal, Partners at Coral Media share their insights on when executing a campaign, what challenges the clients face, how they can be addressed and what it will take for the DOOH industry to strive.