Connatix & JW Player Merge to Create the Industry’s Largest …
Oct 9, 2024 · JW Player (JWP), the leading video streaming and data insights platform, today (October 9th, 2024) announced it is merging with Connatix, the leading video delivery and monetisation solution, forming JWP Connatix.By unifying JWP’s broadcast-level live and on-demand streaming, data, and workflow capabilities with Connatix’s full stack advertising and content technology, JWP Connatix becomes ...
Technology Investment Set to Surge in UK -Lotame/Cint Report …
Oct 3, 2024 · Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, released findings from ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions they use, or plan to, fielded by Cint.The report found that data challenges are ubiquitous, as is planned investment in ...
Bing Introduces AI-Powered Overviews; Microsoft to Pay …
Oct 2, 2024 · Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing Following Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews.
Predictions 2024: OOH & DOOH - ExchangeWire.com
Dec 21, 2023 · Trends for 2024 are likely to be led by technological advancements in the space, including programmatic OOH, data integration, personalisation and sustainability. We are likely to see a spike in creativity fuelled by technology, such as 3D and AR, with potential new opportunities to engage with the channel. OOH is not just a highly effective ...
Retail Media Hub - ExchangeWire.com
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
PressBox Archive - ExchangeWire.com
Latest Posts. UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety
Adelaide Expands Leadership in Media Quality Measurement with …
Aug 19, 2024 · Adelaide, the leader in attention-based media quality measurement, has acquired Rita, a privacy-friendly marketing insights company, in an all-stock transaction aimed at enhancing its models with deterministic behavioural data, ad exposure data, and outcomes.Through this acquisition, John Arts, CEO of Rita, along with his core team of developers and data scientists, will join Adelaide.
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
The Present and the Future of Audience Addressability
Feb 18, 2021 · As addressability is the lynchpin behind producing efficient, tailored, optimised ad campaigns, it’s imperative that advertisers and publishers across the industry find effective ways to build and utilise addressable audiences. PubMatic has produced this Deep Dive special in partnership with ExchangeWire.
Reports - ExchangeWire.com
ExchangeWire Industry Review 2024: An Era-Defining Year. 10 months ago Industry Reviews. ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem. In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and ...