The Funky Football Phone That Sold a Million Magazines
Oct 28, 2015 · In the late '80s, a mid-level marketing guy at 'Sports Illustrated' wondered: "Could you put a phone inside a football?" The answer was a resounding – and industry-changing – yes. A...
The Origin of the Sports Illustrated Football Phone - Mental Floss
Oct 15, 2015 · The elegant solution: a football-shaped phone. The flip-style receiver and handset were covered in a hard shell of rubber, textured for grip, and featured a ringer that sounded like a...
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Remembering the ‘Sports Illustrated’ Football Phone - Remind
Jan 19, 2024 · A 2015 Rolling Stone article has a thorough history of the SI Football Phone and its successor, the SI Sneaker Phone, in the late 1980s and early ’90s.
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Read This: The secret history of Sports Illustrated’s football phone ...
Oct 29, 2015 · However, perhaps the granddaddy of them all was the football phone, the free gift given to anyone who plunked down the bucks for a subscription to Sports Illustrated. How did this cumbersome...
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How a Football Phone Rescued SI's Plummeting Sales
People were bored of the same old offerings and wanted something exclusive. Purchasing a $55 dollar subscription and getting a unique football phone for free was perfect. The football phone helped SI sell over 1.6 million new subscriptions and …
How the 'Sports Illustrated' Football Phone Sold a Million …
Dec 4, 2017 · Nearly 30 years after Shampaine's lunchtime walk, the SI football phone is recognized as unlike anything that came before. It proved to be one of the most successful marketing campaigns ever...
Pay Your Respects To The Sport’s Illustrated Football Phone
Jan 31, 2018 · Frog Phone = Football Phone. In 1986, the marketing director for Sport’s Illustrated, Martin Shampaine, came across a phone that resembled a frog, which then led him to the idea (obviously) of creating a phone that looked like a football. Because you know how many times you’ve tried to dial a frog.