Any college basketball fan knows just how significant the in-state rivalry between the North Carolina Tar Heels in Chapel ...

Fear of God Athletics—the Jerry Lorenzo-led label's ongoing partnership with Adidas—has been building steam in recent months. After a slow start in 2023, Lorenzo’s grand gamble started to pay off with ...

The freshman has taken college basketball by storm. Now he must cement his legacy in its most storied rivalry.

This weekend's national TV slate has great SEC matchups, John Calipari's return to Kentucky and a new chapter of UNC vs. Duke ...

Jordan brand is celebrating its 40th anniversary this year. Interestingly, the brand found a unique way to pay tribute to ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

This 2025 iteration of the Air Jordan 3 features a crisp white leather upper, accented by Legend Blue; a shade closely tied ...

Boston Celtics forward Jayson Tatum debuted his third signature Jordan Brand sneaker in a player-exclusive "UCLA Bruins" colorway.

CHAPEL HILL — In 115 seasons of UNC basketball, Ian Jackson is the only Tar Heel freshman to score 23 or more points in four straight games. Jackson’s streak ended in the Tar Heels’ 15 ...

One of the benefits of playing at the University of North Carolina is the Jordan Brand sponsorship ... our page on Facebook to follow ongoing coverage of North Carolina Tar Heels news, notes and ...