“We are going to target Gen Z.” So said the leader of a challenger sportswear brand. It’s a problem that some senior ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...

According to a new report from Ebiquity and the World Federation of Advertisers (WFA), 50% of global advertisers plan to ...

Drawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its ...

In 2022, Expedia Group shifted its focus from one-off bookings to building repeat business across its portfolio of travel ...

The Coca-Cola Company is keen to “jump in” to better understand how it can use generative AI, but will not just use the tool for “the sake of doing it”.

In towns and high streets, out-of-home (OOH) advertising spend is predicted to rise by 8.1%, with cinema up 5.1%. Nearly nine ...

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Culture, diversity and looking beyond marketing are the components of an ‘ideal’ marketing team, say leaders from Specsavers, ...

The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...