Advertising & Promotions - Social media and digital display/video are the top media channels marketers plan to increase spend ...

Learn how to boost B2B webinar engagement with these three best-practices that will affect how many people sign up for and ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

What does “customer care” or “in a moment” mean to you? Probably something very different from what Dell and McAfee mean. The words you use make a big difference on the Internet. Carefully chosen, ...

Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...

Marketing Strategy - This infographic explores key areas of focus and investment for B2B marketers this year, as well top ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...

"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.

Look around any office these days, and it's likely that you'll see freelance workers—or at least see some of their work, even if they're located elsewhere and are working remotely. But not all ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...