Although the CTV ad market in the US is poised to exceed $33 billion dollars this year, vendors have seen CPMs dip between 10 ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In this timely conversation at Cannes 2025, Allison Schiff sits down with Eddie Ishak, Head of User Experience at Yieldmo, to ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

With a growing array of platforms and channels competing for consumer attention, advertisers have been increasingly looking ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

Omnicom and IPG have the FTC’s blessing on their proposed merger.

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI.

Instead of trying to reduce hallucinations, AI startup Springboards intentionally generates inaccurate, absurd outputs to ...

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom ...