You've been promising your team they were almost done, but suddenly you're facing provisional ballots and maybe even a ...

For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

With the rapidly changing electoral landscape of the past few months, pundits have rightfully focused on the critical role of voters of color as swing voters who will determine the outcome of the 2024 ...

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For the latest in campaign strategy & tactics plus industry news and analysis, subscribe for free today. For the latest in campaign strategy & tactics plus industry news and analysis, subscribe for ...