Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic.

Majid Al Futtaim's Michelle Walsh, shares a deep dive into the making and results of Mall of The Emirates' 20-year ...

The Vantage's Phil Smith talks about Saudi Arabia’s real estate reform and discusses marketers' responsibility in this space.

LEVA Marketing Management's Mariam Elsayed explains why healthcare marketing is not about convincing clients to take an ...

The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

The rebrand marks AWR Group’s evolution into a modern, values-led enterprise says Sara O’Hara, Chief Marketing Officer of AWR ...

Platinumlist has launched Platinumlist Sport, a dedicated division focused on the Middle East’s sports industry.

TPRA MENA's Reem Masswadeh says PR campaigns are about strategy, storytelling, and earned credibility, not always about ...

Sabbagh talks to Campaign Middle East about how brands can participate in culture without losing identity, and balancing ...

CPX's Nurcan Bicakci Arcan discusses the three pillars of trust, including vigilance, advocacy and authenticity in a marketer ...

The Justlife brand refresh was rolled out across digital, OOH, in-app, website, print, social, branded vans, in-home flyers ...