Don't spend thousands on a new LG OLED TV when the LG B4 OLED TV and its stunning display are on sale at the lowest price ever.

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Is it worth upgrading from your trusty C4? It's too early to tell, but at a technical level there are some key differences.

LG isn't the only big name working on better panels. Samsung is doing it too. The same industry analyst, Ross Young, says that the 2025/26 QD-OLED panels will boost brightness even further to 3,600 nits or more, and possibly as much as 4,000 nits. The OLED TV arms race continues…

The LG C5 is shaping up to be a light refresh of last year's C4 OLED, but given the excellent performance and features set of the C4, consider this good news. It'll be available in 42-, 48-, 55-, 65-, 77- and 83-inch models.

The LG press conference is kick off CES press day, and you can watch it here live (scroll down for the livestream), as well as read our liveblog commentary. Look for the Korea-based company to expand on some of its early announcements,

LG’s latest line-up of flagship OLED evo televisions—the M5 and G5 (replacing the M4 and G4)— aim to fully embrace AI, echoing the personalization trend shared by seemingly everyone at CES 2025. Both TVs promise improvements in brightness,