But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

Scalpers are already listing NVIDIA's new GeForce RTX 5090 graphics card on eBay for between $5000 and $7000, with NO refunds offered.