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Cracker Barrel, MAGA

Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look

“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the brand,” Williams told Fortune. “For a brand that hasn’t changed its logo since 1977, even small changes to a symbol so tied to Americana can feel magnified.”

The Independent on MSN · 21h

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage

The new logo for the restaurant chain has been blasted by Trump’s MAGA base claiming the design is ‘woke’ and ‘boring’

The Daily Beast on MSN · 8h

CNN Pundit Wants Another Cracker Barrel Logo Change to Troll MAGA: ‘Let’s Go Crazy’

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown. “I say, Brother Barrel. I say put a brother on the side, and just go all the way to really get people talking ,” Lathan said during a panel discussion on CNN’s NewsNight.

53m

MAGA Has Created Cracker Barrel Logo Starring Guess Who?

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the ...

5hon MSN

Right-wing pundit urges MAGA to stop calling everything ‘woke’ amid Cracker Barrel backlash

I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline ...

46m

Cracker Barrel crackup: How the culture wars are upending corporate branding

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides ...

19hon MSN

Right-Winger, Others Call Out 'Woke' New Change To Cracker Barrel's Peg Game

Sean Davis of The Federalist griped about the change to anyone who might be looking to get worked up over something silly.

3hon MSN

‘Not everything is woke’ says right-wing columnist on Cracker Barrel controversy

National Review staff writer Caroline Downey criticised this 'over-the-top outrage,' arguing that the term 'woke' is being ...

17h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial ...

The Root on MSN4h

Black Internet Responds to MAGA Losing Their Right Minds Over Cracker Barrel Rebrand

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida.

Cracker Barrel Just Made A Major Change And Conservatives Are 'Melting The F**k Down'

Republicans slammed the restaurant chain's "absolutely horrible" move after it removed a decades-old fixture at the company.

Atlanta Black Star on MSN1d

‘Absolutely Horrible’: Cracker Barrel’s Logo Redesign Triggers MAGA Meltdown Online As Right Wingers Accuse Company of Now Being ‘Woke’

Cracker Barrel’s new logo change has sparked a firestorm on social media, particularly among MAGA supporters who are slamming ...

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