Dan Campbell is never one to mince words. The Detroit Lions head coach made sure his message was crystal clear from the very start of the preparations for next Monday’s game in San Francisco against the 49ers. His Lions are coming to play, no matter what.

As Campbell talked about the Lions’ latest win during his postgame press conference, cheers from the Detroit locker room could be heard in the background. It was clearly in reaction to Jayden Daniels’ game-winning, last-minute touchdown pass against Philadelphia, which was happening at the same time.

Campbell’s messaging was positive and insightful all week long, and it once again seemed to hit all the right notes for this team to respond the right way.