British Airways overhauls loyal customer perks

British Airways makes major change to loyalty scheme — and customers aren't happy
British Airways is making big changes to its loyalty programme, starting next year. Previously, travellers earned ‘tier points’ according to the number of miles flown. The more you collected, the higher your status,
British Airways' Loyalty Program Revamp Draws Criticism From Customers & Staff
For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages. It will also require 40,000 annual points thereafter to retain, 32,000 of which must be attained through the above conditions.
British Airways overhauls loyal customer perks – but some frequent flyers are annoyed
British Airways overhauls loyal customer perks – but some frequent flyers are annoyed - Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of
Fury as British Airways overhauls loyalty points system
British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to reach each status. To qualify for gold status – which features
British Airways accused of 'washing its hands’ of loyal customers after big change
British Airways has decided to make a major change to its loyalty programme from April 2025, in a move that has been criticised by Rob Burgess, editor of frequent flyer website headforpoints.com
British Airways frequent flyers react to Executive Club changes
A brief refresher: British Airways launched its Executive Club in 1982. Since then it has been through many iterations. Currently, there are five tiers: Blue, Bronze, Silver, Gold and Gold Guest List.
British Airways accused of ditching loyal customers in Gold card shake-up
British Airways passengers have vowed to stop flying with the airline after it raised the minimum spend for its highest-level membership to more than £20,000 a year.
BA introduces its new airline loyalty program ‘The British Airways Club’
BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways to earn points.
Introducing The British Airways Club: More ways to earn Tier Points than ever before
British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel.
British Airways overhauls loyalty programme with full list of changes from April 1
The overhaul, which comes into effect from April 1 next year, includes changing the scheme’s name from the British Airways Executive Club to the British Airways Club. The carrier’s chief commercial officer, Colm Lacy, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers.
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The Daily Telegraph5d
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The Points Guy2d
British Airways rebrands loyalty program, unveils new revenue-based system for earning elite status
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.
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