SAVE UP TO 55%: Amazon Echo devices are on sale ahead of Black Friday. Get the Amazon Echo Pop for 55% off, bringing it back down to its lowest price ever of $17.99. "Alexa, when do Black Friday deals start?" Right now.

Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

Amazon SG will likely begin dropping deals at least a week prior to the official Black Friday weekend. The official Black Friday weekend culminates in Cyber Monday on December 2, but we fully expect Amazon to keep the deals coming for a few days after,