Amazon has a knack for launching new devices around Prime Day, so it was no surprise when they dropped a new batch of Kindles post-October Prime Day. We've tested our way through the latest models, and they're improving upon already great tech for the fastest, brightest Kindles yet.

Both retailers are offering price protection through most of the holiday shopping season as well, so if you buy early and the same item drops to a lower price, you can retroactively get that better deal.

With each passing year, Black Friday seems to turn more and more into "Black November," with many retailers starting their holiday sales weeks before the day itself. But while the bombardment of promos can be annoying,

SAVE UP TO 55%: Amazon Echo devices are on sale ahead of Black Friday. Get the Amazon Echo Pop for 55% off, bringing it back down to its lowest price ever of $17.99. "Alexa, when do Black Friday deals start?" Right now.

Amazon is offering a major price drop on the Samsung Galaxy Buds FE that makes them cheaper than ever to snag before Black Friday. Here's the deal

Keep scrolling to see my favorite deals in this Lego sale. Plus, check out our Amazon promo codes guide and see the best Black Friday Nintendo Switch deals. It's also worth taking a look at these early Black Friday Skechers deals from $20 at Amazon.

As one of the OG items being stampeded after in those old Black Friday clips you're picturing right now, we've known for most of our adult lives that Black Friday is one of the best times of year to buy a TV.

The year's biggest sales from Amazon, Walmart, Target and more — plus, discover discounts you can nab right this minute.