William Wrigley, who is fondly referred to as the ‘father of chewing gum,’ transformed a small soap business into the top chewing gum manufacturer in the world. Although he did not invent ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...