Serena Williams is making her debut in the makeup space with Wyn Beauty, and is telling PEOPLE all about her journey to create 10 products for people like her who are always on the move.

Serena Williams is set to make her mark in the beauty world. The tennis champ, 42, introduces her brand Wyn Beauty (pronounced “win”) with 10 products created with active lifestyles in mind.

Tennis star Serena Williams is serving up a new vegan makeup line “made to move in.” The 23-time Grand Slam champ made several appearances in New Orleans this weekend in support of WYN Beauty, ...

Her makeup also included a bold, smokey eyes and natural lip. Williams’ makeup look was created using products from her Wyn Beauty makeup collection, which she launched last April.

Before welcoming Williams as a health advisor, Ritual CEO Katerina Schneider made strides landing the company in 300 Ulta ...

Serena Williams jokes that her daughter Olympia, 6, is "always keeping me in check" as she yanks her skirt up when her mom's ...

Serena Williams returned to the US Open and subtly promoted her cosmetics brand, Wyn Beauty, there. The tennis legend wore $192 worth of products over two days and invited influencers to join her.

As both a tennis champion and businesswoman, Williams has been actively promoting her cosmetics brand while working with various talented makeup artists throughout her career. While Williams has ...

Williams opened up to the outlet about her own beauty journey, including feeling excluded by the beauty industry previously. "When I was traveling 20 years ago, brands didn't offer 40 shades.

Tennis GOAT. Mother. Founder. Williams, who calls the court her “red-carpet moment,” speaks to VF about launching her makeup brand Wyn Beauty this week.

Serena Williams attends the Balmain Womenswear Fall/Winter 2024-2025 show as part of Paris Fashion Week on Feb. 28, 2024, in Paris, France. (Photo by Pierre Mouton/Getty Images for Balmain) ...