In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.”

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website.

The toy company has been forced to pull its line of character dolls after a package misprint. Instead of listing the website for Universal's "Wicked" movie, boxes featured a link to a pornographic website for a group called Wicked Pictures.