Disney hasn't announced pricing for the updated ESPN streaming service yet, but for comparison, DirectTV's MySports starts at $69 a month. YouTubeTV, which airs Fox Sports and other sports channels with its multiview option, will run you $82 a month, and that's before adding on packages for the MLB or NFL.

Pricing is still TBD, though the company expects to launch the product ahead of the NFL season in the fall. Fox CEO Lachlan Murdoch suggested on Fox’s earnings call that the service would be priced at a rate that does not discount it to pay TV bundles.

Fox is getting in on the streaming game with new service Fox One, which will be home to all Fox brands, including Fox News and local sports.