Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...

custom font” that will make the corporation stand out from its competitors. As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of ...