Best Super Bowl commercials of all time: Ad Meter winners through the years
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...
Samba TV’s State Of Viewership Report Reveals OTT and Linear Viewership Sets New Record, with Streaming up 56% YoY and Linear Growing at 8%
Live Sports, the Presidential Election, and Streaming Growth Signal a Shift in Consumer Viewing Habits as AI-powered Targeting Unlocks New ...
TV Technology8h
Samba TV: Streaming and Linear TV Set New Viewing Records
Streaming was up by 56% in the second half of 2024 but linear TV also grew by 8%, highlighting the importance of live events ...
10 creative campaigns to know about today
Among the notable campaigns for Feb. 6: more Super Bowl spots along with new ads for Carl’s Jr., the Kansas City Chiefs and ...
The Forward6h
Robert Kraft’s new Super Bowl ad enlists Tom Brady and Snoop Dogg to fight ‘all hate’
Brady, often deemed the greatest football player ever, quarterbacked Kraft’s Patriots for nearly all of his career. He will be announcing Sunday’s game, held in New Orleans, between the two-time ...
Hosted on MSN14h
Samba TV’s State Of Viewership Report Reveals OTT & Linear Viewership Sets New Record
For the second half of 2024, streaming was up 56% YoY and linear grew 8%. Live sports, the presidential election and streaming growth signal a shift in consumer viewing habits as AI-powered targeting ...
Marketing Dive15h
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...
Digital TV News12h
Samba TV releases State Of Viewership report
Samba TV has released its H2 2024 State of Viewership Report showing a surge in TV viewership driven by major live events and ad-supported streaming gaining widespread adoption.