After a long process of polling fans and testing different ideas, ownership has officially selected "Utah Mammoth" as the ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

So there we have it, the Utah Mammoth logo wasn't stolen after all. But of course, accusations of design theft are ten a ...

The Utah Hockey Club has an official name and logo, they are now the Utah Mammoth after several rounds of fan suggestions and voting. Chelsa and Michael discuss the logo and name, and if the fans got ...

After playing its first year without an identity, Salt Lake City’s NHL franchise officially has a sick new name, logo, and ...

The franchise formerly known as the Utah Hockey Club and the Arizona Coyotes will now be known as the Utah Mammoth, the NHL ...

They unveiled Utah ... logo of the ice age creature featuring nods to the shape of the state, its mountain range and the same ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The finalists have been narrowed down to Mammoth, Outlaws and Utah Hockey Club, complete with a permanent logo and new jerseys. If the branding process goes as swimmingly as the first year with ...