Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to ...

Recognising the ongoing industry challenge of accurately tracking campaign ... their content and strategy for maximum effectiveness. Early campaign results using the Brand Uplift Study have ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

As global demand for multi-platform brand experiences grows, IP licensing is becoming an increasingly sophisticated ...

United States, May 14, 2025 -- As artificial intelligence reshapes industries worldwide, Brenda Benitez, a digital marketing ...

This multinational campaign aimed to increase consideration and the price index scores by strengthening quality perception. Following this goal, all assets, including website UX, were based on VOC ...