The UFC, the world’s top MMA promotion, has announced a new multi-year partnership with a rising liqueur brand. The deal ...

It also was announced that UFC CEO Dana White will be promoting Canelo vs. Crawford under TKO Boxing, a recently announced ...

The UFC has started to field offers from potential partners for a new broadcast rights deal that kicks off in 2026, but the ...

The UFC has announced a new multi-year marketing partnership with Hpnotiq, the popular blue liqueur known for its nostalgic ...

British boxing promoter Eddie Hearn recently called out the UFC for supposedly wanting their brand to be more popular than the fighters. The chairman of Matchroom Sport also claimed MMA to be a ...

Jack Della Maddalena is still soaking in that he's the new UFC Welterweight Champion, defeating Belal Muhammad by unanimous decision at UFC 315.

Former bantamweight MMA champ Cody Garbrandt will look nearly unrecognizable when he returns at UFC Atlanta this June.

Whilst Cory Sandhagen hiring a brand manager is obviously him making ... things haven’t fallen into place for him to win UFC gold and those opportunities don’t come around often.

The global MMA landscape continues to evolve as top promotions like UFC, ONE Championship, and the now-unified PFL-Bellator ...

Easygo-owned operator Stake has signed UFC women’s flyweight world champion, Valentina Shevchenko, as a global brand ...

UFC 315 was capped off by Jack Della Maddalena becoming the brand new UFC welterweight champion following a thrilling battle ...

Jack Della Maddalena is still soaking in that he's the new UFC Welterweight Champion, defeating Belal Muhammad by unanimous decision at UFC 315. With rumblings continuing to swirl regarding ...