In addition to pop-ups inside Macys, the new store joins a Toys "R" Us at Mall of America, a store in New Jersey at American Dream megamall, and a store inside the Dallas Fort Worth Airport.

Toys R Us is partnering with marketing agency Known to send Geoffrey on a tour across America this summer, with his own tour bus, and in-person appearances and family-friendly activities.

For decades, Toys "R" Us was not only one of the top toy retailers in the United States, it was one of the top retailers period. Until it suddenly wasn’t. Toys “R” filed for bankruptcy in ...

Toys 'R' Us has filed for bankruptcy protection in the US and Canada as it attempts to restructure its debts. The firm was once a dominant player in the US toy market, but has struggled against ...

Toys R Us says Amazon, Walmart, and Target discounted toys so steeply over the holidays that the toy chain couldn't compete. Toys R Us relies "exclusively on toys for profit," whereas Amazon ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. WHP Global, the company that owns the Toys R Us brand, is targeting parents flying with children, and time-pressed business ...