The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple CEO Tim Cook continues his tradition of celebrating cultural festivals by wishing everyone a happy Holi with a colorful ...

Apple CEO Tim Cook today teased a new product announcement coming "this week." "There's something in the air," the teaser ...

Even Apple CEO Tim Cook has joined in, sharing a glimpse of Holi celebrations captured by an Indian CEO. His post has taken ...

The air floating up from Apple’s spaceship headquarters is starting to smell like fan-less laptop exhaust. In a post to X, ...

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Apple CEO Tim Cook has once more taken to X/Twitter to announce when the next new device is coming, and while he avoids ...

After Bloomberg's Mark Gurman reported that Apple planned to launch the M4 MacBook Air this week, Apple's CEO Tim Cook has ...

Hot off the heels of fresh rumors about a MacBook Air refresh with the latest, super-speedy M4 chip, Apple CEO Tim Cook is ...

Apple announced two new products this morning, but neither one is the MacBook Air M4. Here's a look at the new iPad Air M3, ...

Tim Cook just took to social media to tease a new MacBook Air announcement for this week. It’s likely the long-rumored ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...