Prime Day shopping events to entice cautious consumers and play defense against stiffer competition from the likes of Walmart Inc., Target Corp. and TikTok, who have launched their own discount days in response.

Amazon Prime Day 2025 runs from July 8 through July 11, but there are notable sales already taking place. Here are the best early deals you can shop right now.

Elizabeth Arden’s most iconic product is (of course) the Eight Hour Cream. The multipurpose and award-winning balm contains salicylic acid and vitamin E, which is ultra soothing and nourishing. It is a thick consistency so a little goes a long way, whether you apply on chapped lips, cracked nails, dry elbows, or as an overnight face mask.