Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Deion Sanders and Nike have been steadily releasing models and colorways of his signature Diamond Turf shoe and cleat since ...

Colorado Buffaloes coach Deion Sanders has built an undeniable brand, and 'Coach Prime' recently announced a new 'Black White' Nike Diamond Turf '93 cleat that ...