From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Lambos Digital, a leader in digital marketing solutions, is excited to announce the launch of its new programmatic advertising platform designed specifically to help local businesses and ad agencies ...

Smart Share (EM) announced that it received a notification letter from Nasdaq, dated January 31, notifying the company that it has regained ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...

By adapting to these changing preferences, platforms, creators, and brands are poised to benefit from an ecosystem that ...

An upbeat Prime Minister Anthony Albanese has given his cheery outlook for 2025, following the traditional bipartisan church ...

The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core.

Innovative Approach Combines Advanced Data Modeling, Fixed CPA Guarantees, and Scalable Solutions Venice, California, Feb. 03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, ...

When it comes to digital marketing businesses often face the crucial decision of choosing between SEO Search Engine Optimization and PPC Pay-Per-Click advertising Both strategies have their advantages ...